SEO, Analytics & Strategy
Here's a true statement you don't hear - your SEO strategy for 2021 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important.
However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, WRONG.
An SEO strategy is the process of organizing a website’s content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.